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App Studio

Paywalls and offers

Change what you sell and how you show it, without a release.

Plans, prices, copy and offers live in the backoffice, and your app reads them over the API. Test a new paywall on live traffic, bring lapsed subscribers back and let users manage their own plan.

Paywall product list in the Bold backoffice: basic, premium and VIP weekly subscription plans, the first highlighted with a three days free badge. Example configuration.

Paywall funnel

impression to purchase

Impressions

Purchases

Demo appPaywall plans and the funnel they drive.

Paywalls and offers

What your app gets

  • Paywall configuration

    Plans, store product mappings, texts per language, badges and the feature list, read by your app over the API. Purchase verification reads the same configuration.

  • Paywall experiments

    Test plans, prices and copy on live traffic and keep the winner. Each user sees one variant, and the paywall dashboard compares how each one converts.

  • Promo codes

    Promo campaigns with rewards in coins or entitlement days, plus an invitation program. Your team creates the codes and reads who redeemed them.

  • Win-back and retention offers

    Bring lapsed subscribers back with offers and messages timed to their history. Set an offer for users who cancelled, let a trial run out or stopped opening the app, and reach them by push or in the app.

  • Subscription self-service

    Let users manage, restore and pause their plan without writing to support. They see what they pay for, change or cancel it, and tell you why they leave.

  • Gifting and gift codes

    Let users send a plan or coins to a friend. The gift arrives as a code, and the friend redeems it in the app.

Runs in your backoffice

Your team edits paywalls, runs experiments, creates promo codes and sets up offers in the backoffice.

FAQ

Questions teams ask

  • Can we change a paywall without an app release?

    Yes. Plans, texts per language, badges and the feature list come from the backoffice, so a change reaches your app the next time it loads the paywall.

  • How does a paywall experiment pick the winner?

    Each user is assigned one variant and keeps it. The paywall dashboard shows impressions, trials and purchases per variant, and your team makes the winner the default.

  • Why do users leave, and can we ask them?

    Subscription self-service asks for a reason when a user cancels. Your team reads the reasons in the backoffice and answers them with a win-back offer.

Pricing

One monthly price per app, for the capabilities you switch on. We quote it on a call and send it in writing.

Switch it on for your app

Tell us what your app needs. We set up your partner account and your first app with you, and your team integrates from the portal.