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Bold Apps Platform

Ship purchases, paywalls, push and analytics without building a backend team.

Bold Apps Platform runs the backend behind your iOS and Android apps. You get one API per app, a backoffice for your team, and docs your coding agent can read over MCP.

Connect your coding agent over MCP

Active subscriptions

4,870

+117% in 12 weeks

New people card: 12,480. Sample data.
Unique active people card: 38,120. Sample data.
Paywall conversion rate card: 6.7%. Sample data.
D7 retention card: 24.5%. Sample data.
Sample data
  • 20+ capabilitiesswitched on per app
  • App Store and Google Playpurchases verified on our servers
  • One API per appwith every tenant isolated
  • Every request auditedon AWS, behind a global edge
  • Docs your coding agent can readover MCP
  • Proven on our own appson iOS and Android

Products

Pick what your app needs. Leave the rest off.

Choose from 20+ capabilities, priced per app and per capability.

Verify every store purchase

App Store and Google Play purchases are verified on the server, with receipt and webhook verification. Subscriptions and entitlements follow from there.

Store purchasesDemo app
App Storepremium_weeklyVerified
Google Playbasic_weeklyVerified
App Storevip_weeklyVerified
Active subscriptions card: 4,870. Sample data.
Trials started: 7,320. Sample data.
Conversions to paid: 2,140. Sample data.
Subscriptions cancelled: 410. Sample data.
Sample dataSee the details

Read your paywall from impression to purchase

Keep plans, store product mappings and texts per language in one place, then see each step of the funnel.

Paywall product list in the Bold backoffice: basic, premium and VIP weekly subscription plans, the first highlighted with a three days free badge. Example configuration.

Paywall funnel

6.7%

impression to purchase

Impressions61,300

Purchases4,110

Sample dataSee the details

Track who comes back

Read retention by cohort, computed from what your app already sends.

Retention by cohort

Sample dataSee the details

Follow MRR week by week

See revenue, subscriptions, trials and cancellations in one dashboard.

MRR

+110% in 12 weeks

Sample dataSee the details

Reach users with push

Run templates, campaigns and deep links with delivery to iOS and Android, and respect each user’s preferences.

Demo appYour trial ends tomorrow. Keep your plan?
Notification templatesDemo app
trial_ending_soonLive
weekly_summaryLive
win_back_offerDraft
Sample dataSee the details

Run coins, codes and a ledger

Credit coins from a purchase or a promo code, and send every money event to the transaction ledger.

Coins spent card: 1,480,000. Sample data.
TransactionsOne user’s ledger
Purchasepremium_weekly
Renewalpremium_weekly
Deposit+500 coins
Charge-20 coins
Sample dataSee the details

Change copy and config without a release

Publish strings per locale and change feature flags from the backoffice, and your app reads them.

Localization table in the Bold backoffice: translation keys and their values. Example configuration.
Remote configDemo app
{
  "onboarding_steps": 3,
  "show_annual_plan": true,
  "min_coins_for_video": 20
}
Example configurationSee the details
See all 20+ capabilities

Why Bold

Get the backend without the backend team

You get the same platform our own apps run on, and we run it for you.

  • Run your app from one backoffice

    Your team handles promo codes, push campaigns, localization, remote config, analytics and customer support in one panel, with accounts scoped to your apps.

  • Keep every app on its own API

    Each app gets its own API, its own edge and its own tenant-keyed data. Add your next app without touching the ones you already run.

  • Verify every purchase on both stores

    App Store and Google Play purchases are verified on our servers, and store webhooks keep renewals and refunds current. Your app reads what Apple and Google confirmed, not what the device reports.

  • Build from docs your agent can read

    Your developers get the API reference and guides. Their coding agents read the same docs over MCP while they write the integration.

How it works

Set up one partner, then add a tenant per app

Get a multi-tenant backend that still treats each of your apps as its own product.

  1. Become a partner

    A partner is your company. Your people get backoffice accounts scoped to your own apps only.

  2. Add each app as a tenant

    A tenant is one app, with its own capabilities, its own edge and tenant-keyed data. We create and provision tenants from the Platform panel.

  3. Choose the capabilities

    A capability is one sellable service, such as Google Play purchases or analytics dashboards. You choose them one by one and your app uses only those.

Partner: your company

Backoffice accounts see these apps and no others

Tenant: your first app

  • App Store purchases
  • Google Play purchases
  • Subscriptions
  • Paywall
  • Analytics dashboards
  • Own CloudFront distribution
  • Tenant-keyed data

Tenant: your second app

  • Sign-in
  • Remote config
  • Localization
  • Push notifications
  • App events
  • Own CloudFront distribution
  • Tenant-keyed data

Shared by all tenants: AWS WAF and one multi-tenant backend on AWS

MCP

Your coding agent already knows Bold

The developer portal exposes an MCP server over Streamable HTTP. Claude Code, Cursor or any MCP client can search and read the Bold docs while it writes your integration. Keys come with developer access.

MCP client config
{
  "mcpServers": {
    "bold-docs": {
      "type": "http",
      "url": "https://boldappstudio.com/docs/mcp",
      "headers": {
        "Authorization": "Bearer <your key>"
      }
    }
  }
}

The portal also has llms.txt, for tools that read it instead of MCP. Open llms.txt

See the developer portal
Example: a question in your editor

You

How do I verify an Apple purchase?

Your coding agent

  1. The agent searches the docs

    bold_search_docs

  2. The agent reads the page

    bold_read_page /docs/purchases/apple/verify

  3. The agent writes the integration from that page

Our apps

See it running in our own apps

Lundo, Glomi and NestMate are our own live apps, and they run on this platform.

Lundo app, screen 1 of 3
Lundo app, screen 2 of 3
Lundo app, screen 3 of 3
Lundo app icon

Lundo

AI Video & Image

Lundo is the all-in-one AI video and photo editor. It turns your photos into stunning cartoon avatars, AI portraits, and trending social media effects.

Glomi app, screen 1 of 3
Glomi app, screen 2 of 3
Glomi app, screen 3 of 3
Glomi app icon

Glomi

Screen Time & Focus

Glomi is a little light that grows when you put your phone down. It turns screen time control into something you look forward to.

NestMate app, screen 1 of 3
NestMate app, screen 2 of 3
NestMate app, screen 3 of 3
NestMate app icon

NestMate

Baby Tracker

NestMate keeps the record straight for both parents. Log a feed, a nap or a diaper in one tap, and everyone who helps sees the same thing.

Security

See what protects your app

Read trust and security
  • AWS hosting

    App data lives on AWS in the EU. The edge is global.

  • Tenant isolation

    Tenant-keyed data and an own edge per tenant.

  • Signed sessions

    App sessions are RS256 tokens signed with AWS KMS.

  • Request audit

    Every request that reaches the platform is written to an audit trail.

  • Store verification

    Purchases are verified server-side with Apple and Google.

How we work with partners

Talk to us. We provision. You ship.

White-glove onboarding: we set up your partner account and your first app with you.

  1. Talk to us

    Tell us about your app on a call. We work out which capabilities fit, and you get a quote per app and per capability.

  2. We provision your app

    We create your partner account, provision your app as a tenant and open backoffice accounts for your team.

  3. You integrate from the portal and ship

    Your developers build from the API reference and guides, or connect a coding agent over MCP. You publish under your own store accounts.

Pricing

Simple pricing per app and per capability. Talk to us for a quote.

Ship your next app on Bold

Tell us what your app needs. We set up your partner account and your first app with you, and your team integrates from the portal.